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Artistry Network Meets Make-up Artist Florrie White

20th October 2015

Florrie White is a London based make-up artist with a host of celebrity clients including Rosie Huntington Whiteley and Rosamund Pike. Alongside her A-list clientele, Florrie has received widespread recognition for her artistic ability within the folds of top-tier magazines and when shooting with photography greats such as Nick Knight, Ellen Von Unwerth and Annie Leibovitz.

From an early age Florrie realised the transformative effects of colour, which inspired her to embark on her training at Glauca Rossi in 2002, followed by the coveted position of assisting Charlotte Tilbury, before flourishing into her solo career a few years later. Florrie was appointed as Clinique’s UK Colour Artist in September 2014 and shares the brand’s philosophy that make-up can complement the natural beauty of a woman, inspiring her to feel great about herself. We caught up with Florrie to discuss contouring, make-up and her top tips for getting ahead in the industry…

What’s your beauty philosophy?
Take inspiration from trends but wear make-up that suits your own personal style and lifestyle.

Tell us about your most surprising beauty discovery...
When I first started out my career I was surprised at how much time I spent prepping the skin, as I probably spend more time on the skin than I do applying the makeup.  


What are your hero products?
There are so many! I invest as much time in skincare as I do make-up. My desert island product would either be black mascara or a bright red orange lipstick as both products can instantly transform you.

How do you approach a face?
I spend time cleansing and moisturising the skin so while I apply and massage the moisturiser I feel and examine the angles of the face and decide what I want to draw out, define or soften.

Do you usually have a strong vision in mind when designing a new look, or do you prefer to experiment?
I do come with ideas and inspiration but am open to all other factors that are there on the actual day; the outfits, the light, the colourings of the woman, the event. I sometimes start off a make-up look and then change my mind midway ending up with a totally different look. I like the make-up to develop organically.


How do you feel about the increasing popularity of contouring make-up?
Contouring is a brilliant skill used to change and tweak features creating a more defined and slender face and there are some brilliant products available to do this easily, I love Clinique Chubby Stick Sculpting Contour. I do believe that it should be done subtly and the end result should be a more defined face as opposed to a show case of triangles and lines revealing the process of contouring. Contouring should be like your own secret. Don’t give the game away!


What were your favourite beauty looks from the Autumn/Winter 15 runway?
I love the continued trend for minimal make-up for a soft, fresh yet flushed skin seen on the Stella McCartney, Chloe and Isabel Marant catwalks along with the artistic and creative eyeliner and shadow seen on the Rochas, Dior and Chanel runways. I believe if you perfect your base you can really have fun and experiment with make-up.


How did you start off in the beauty industry as a make-up artist?
I finally got around to doing my make-up course at the age of 29 although it was something I had wanted to do since graduating from university with a Modern Languages degree. I studied a course at Glauca Rossi’e School of Make-up, got a part time job in Space NK and soon after became Charlotte Tilbury’s first assistant for two years.

What do you look for in an assistant make-up artist?
Quick thinking, hardworking, with a keen eye for colour and new products, very hygienic and strong! I generally carry two large suitcases of makeup weighing approximately 25 kilos each.

What would be your one bit of advice to artists that want to be as successful & as creative as you?
I really put my career first for many years while starting out as a make-up artist, I missed friend and family’s weddings and birthdays as working and getting as much experience and making as many contacts as possible was my priority. You have to work hard.

Florrie White is Clinique UK's Colour Artist & is represented by D+V Management, follow her on twitter @florriewhite
Visit clinique for more products and tips: www.clinique.co.uk

Author: Hayley Jones

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Nullam nec turpis a leo vulputate sollicitudin. Vestibulum cursus consectetur tortor, quis cond imentum magna scelerisque sit amet. Maecenas vel neque lectus. Praesent quis mi lectus. Etiam et arcu ipsum. Vivamus ornare lobortis odio nec bibendum. Cras mi augue, dignissim ac imperdiet nec, sodales ac nisl. Phasellus consectetur lobortis dolor, id lagreet mauris bibendu.

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